Summer travel round-up: exploring the best of APL »ÆÉ«ÊÓƵ content
As summer ends, it’s time to reflect on the season’s best moments that sparked wanderlust in our readers and visitors. This round-up highlights a round-up of APL »ÆÉ«ÊÓƵ products, showcasing our seasonal content across print, digital, and social media. Here are the highlights:
Summer print editions: exploring the globeÌý
The National Geographic Traveller (UK) summer issues took readers on journeys around the world:Ìý
- June Issue: Showcased Paris during its Olympic year with 17 outdoor activities, including sailing the Seine and exploring open-air pools.Ìý
- July/August Issue: Uncovered hidden gems, with wild adventures in Albania and a deep dive into Scottsdale, Arizona.Ìý
- September Issue: Focused on hiking trails across Europe, from the Bavarian Alps to Ras Al Khaimah in the UAE.Ìý
- Food by National Geographic Traveller (UK) Summer issue: Celebrated UK pub culture, covering classic pub dishes, top beers and global culinary insights.Ìý
Postcards and special collectionsÌý
Our summer editions of Postcards and the Collections series highlighted:Ìý
- Postcards Summer 2024: Explored destinations such as Cyprus, Las Vegas and Taipei, blending cultural insights with travel tips.Ìý
- The Lakes & Mountains and Middle East & Africa Collections: Offered in-depth coverage of everything from Tunisia’s Amazigh villages to luxury experiences in the Middle East.Ìý
Living360’s summer wellness guidesÌý
provided a fresh take on wellness, from London’s rooftop bars to the latest beauty trends, including an anti-wrinkle serum used by Kate Middleton.Ìý
National press featuresÌý
We extended our reach through collaborations with national newspapers:Ìý
- The Guardian Travel Guides (June & July 2024): Focused on European road trips and hidden beaches.Ìý
- Evening Standard Travel Guide (1July 2024): Offered practical advice for weekend getaways.Ìý
- The Telegraph Food & Drink Guide (26 June 2024): Catered to food-lovers with top dining spots and chef profiles.Ìý
Digital highlights: engaging a global audienceÌý
Top-performing digital stories included a scenic road trip through the Bavarian Alps, Europe’s best hiking trails and an adrenaline-filled adventure in Ras Al Khaimah. These posts sparked vibrant discussions and were widely shared across social media.Ìý
Company socials: building connections and embracing adventure
- Our summer drinks’ events brought our community together, generating new ideas and positive feedback.Ìý
- Hiking trip: The APL hiking trip through Snowdonia’s stunning landscapes captured breathtaking photography and immersive stories, resonating strongly on LinkedIn.Ìý
The National Geographic Traveller (UK) Food Festival 2024Ìý
The highly anticipated Food Festival featured culinary stars such as:Ìý
- Nadiya Hussain, Matt Tebbutt, Nisha Katona, Theo Randall, Ravneet Gill, Richard Corrigan, Olia Hercules, April Jackson and Imad Alarnab.Ìý
The festival’s Masterclass Theatres offered cooking demonstrations from chefs from across the globe, preparing dishes like walnut pkhali (vegetable dish from Georgia), braised tempeh and fritada (braised pork stew). Thanks to sponsors Atavi and Kenwood, the event brought food-lovers and experts together in an inspiring environment.
Why not plan ahead for next year?Ìýjoin our Priority Access Programme. You’ll be able to book your festival tickets and experiential sessions within our Wine & Spirits Theatre and Photography and Tasting Workshops before they go on general sale.ÌýTo learn more and sign up .
Exploring the world of magazine publishing: a journey at APL »ÆÉ«ÊÓƵÌý
This summer, APL »ÆÉ«ÊÓƵ welcomed Kira Richards through the Step Up scheme. Kira gained experience in research, writing and editing, with her standout moment being overseeing the main stage at the National Geographic Traveller (UK) Food Festival. Her month-long internship equipped her with valuable skills for a career in travel media, and we wish her all the best.ÌýTo learn more and to sign up click here.
Looking ahead: continuing the journeyÌý
As we move into autumn, our commitment to delivering inspiring travel content remains strong. Stay tuned for more exciting issues and content that will ignite your sense of adventure.Ìý